RIDE OR DYE: GET THE LOOK

THE PIECES YOU NEED NOW

The vibe for Ride or Dye is fairly straightforward. We want you to be adventurous. Buy the daring piece that you've always wanted to rock...do it! You can wear anything you want. As we're heading into the end of spring and into early summer, it's becoming more apparent that everyone is becoming more and more comfortable in their own skin! We see cool new Instagram accounts all the time and get totally inspired how one person will rock something in a totally new way. With that being said, we have a few ideas for achieving this kind of fun, quirky, effortless style that our model Kelsey rocks in Ride or Dye. We were really excited about this shoot because of the location. It's a total biker-chick vibe with a bit of 1970s vintage car shop thrown in. Totally new for us. We're so into it. We wanted to create a different vibe and really went with our model's pink hair. Because she was going to stand out so much already, we wanted to amplify that and push the styling to a new level. We really mixed and matched different decades and trends to achieve an over-all easy look. We'll show you some ideas: 1. This look is cool and simple, pulled directly from the lookbook, these shorts and this tank are so unexpected but work really well together. any graphic tee is doable in our book...and a little statement short never hurt nobody. 2. This next look is a little punk and a little bad-girl, rock vibe. We love our Ramones tank and think it's perfect just how it's styled in the lookbook! We paired it with a classic nautical striped short. I mean, kind of different. But it looks so perfect! 3. This last look is all about stripes. We feel like this tee shirt dress could be styled in so many ways. This time around we wanted to pair it with some badass sunglasses and a cool hat to give it a little more edge.